Business people conducting frequent banking transactions often seek value-added banking features without the need to micromanage each transaction. They want both freedom and convenience without everyday hassle and regular monitoring.

We developed an insightful campaign, ‘BUSINESS KO BUSINESS BANAAEIN … MUSHKIL NAHI’ for HBL FreedomAccount – an account designed for sole proprietors, partnership firms and companies across all industries. A series of two TVCs were crafted, showcasing entrepreneurs, businessmen, traders that highlighted the complexities of managing business and banking matters simultaneously. Our campaign helped the client establish that the HBL FreedomAccount was a sure shot way to simplify both business and banking.