It’s not every day you get to work on a product that can so easily be connected to humor – even if it’s the perfect antidote to the uneasy and discomforting problem of acidity!

That is when we thought of our common heritage and love for food here in Pakistan. No matter what age, gender or geographic location we are from, we Pakistanis love to eat – ‘paya’ in the morning, ‘nihari’ with office friends, ‘samosas’ for chai and of course a hearty ‘biryani’ at a wedding.

Food drives our special moments and so with his campaign we celebrated the different occasions where food takes center stage. But with one snag – the enemy of joy, ACIDITY! And here we introduced our product ENO – which neutralizes the problem within 6 seconds – letting you enjoy the moments worry-free!